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Preparing for Fair Pay Agreement Negotiations: Launch of Outreach and Awareness Campaign 

The launch of the Local Government Association’s outreach and awareness campaign marks an important next step in preparing the adult social care sector for Fair Pay Agreement negotiations, helping organisations and workers understand the process and what it will mean for them. The Negotiation Support Package will provide practical tools, guidance and support to build understanding of the process across the sector, helping those involved to prepare effectively and develop the skills and knowledge they need to participate in negotiations. I would encourage organisations and workers across adult social care to get involved and make use of the resources available.

The Local Government Association have launched their outreach and awareness campaign, as part of the DHSC-funded Negotiation Support Package. The package is designed to support organisations across the sector to prepare for the first round of Fair Pay Agreement negotiations for the adult social care sector. 

 The Adult Social Care Negotiating Body will bring together trade unions and employers to negotiate on behalf of the sector for the first time. It will give care providers and workers voting rights on key issues including pay, terms and conditions, and wider employment matters through a regular negotiation process. 

The outreach and awareness campaign – consisting of a dedicated website with animations, FAQs, webinars, and e-learning – will run until the end of March 2027. It aims to engage the breadth and diversity of the sector, and to support inclusive and representative participation in the negotiation process.  

The package will also provide training for the representatives who will be appointed to the employer and worker sides of the Adult Social Care Negotiating Body, to ensure that they are equipped with the knowledge and skills they need to begin negotiations in April 2027.  

These activities are designed to work together as a coordinated offer, building the knowledge, skills and representation needed for all parties to engage as credible and effective negotiating partners. 

You can find more information on Fair Pay Agreements, submit a question, or sign up to a webinar here: Fair Pay Agreements in Adult Social Care | Local Government Association. 

https://socialcare.blog.gov.uk/2026/11/13/preparing-for-fair-pay-agreement-negotiations-launch-of-outreach-and-awareness-campaign/

seen at 11:41, 13 November in Social care.